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Attano Launches ChapterBuy To Sell Individual Textbook E-Chapters


AttanoMumbai-based E-Book marketplace Attano has launched a new service called ChapterBuy to sell individual chapters from reference books for higher education in an e-book format.

At launch, the service seems to offer e-book versions of around 10,000 chapters from 900 e-books across three publishers including Pearson Education, Sheth Publishers, and Laxmi Publications, as indicated by a Times of India report.

When we checked, we noticed that one can visit Attano’s website and select a book of their preference with the ChapterBuy logo, to browse through various chapters in the book along with their pricing. One can then select any chapter of their choice from the book to buy. One can also later purchase the entire book, by just paying up the difference amount.

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The company informed that the pricing of each chapter varies upon the book and starts off at Rs 3 per chapter going up to Rs 1,146 per chapter. The chapters however are DRM-locked and can be only used on three devices simultaneously, as indicated by the report.  It also apparently features Geo-IP protection, so that international users can’t use editions meant for developing countries, since they relatively tend to be cheaper. The site currently offers various payment options like credit card, debit cards, net banking, cash cards and offline cheque payments to purchase books.

Founded in 2009, Attano provides online textbooks for CBSE, ICSE, State board examinations, IIT-JEE, UPSC, CSAT, NTSE, CAT, AIEEE and others from 26 publishers and is funded by Helion Venture Partners. The company currently provides eBook readers across multiple platforms like AndroidiPad, and Windows Desktops.

Why this makes sense?

Typically in higher education, students are assigned multiple reference books from professors. Most of the times, these reference books are suggested for only select few chapters. It’s not practical for students to buy all reference books as they usually tend to be on a costlier side. Instead of buying these reference books, students just photocopy these individual chapters.

Platform for E-Books For Education

While we haven’t heard any other platforms that sells individual chapters in eBook format, e-commerce ventures like Amazon, FlipkartSkoolshop.com, learnpedia.in, among others, offer educational and reference e-books. There’s also Vriti and thedigilibrary.com, although, they only seem to provide books for entrance exams.

At the Google I/O 2013, Google had announced a dedicated Android app store called Google Play For Education, which will only feature educational apps for grades K-12. The app store is expected to launch in the fall, with app submissions opening in the summer. However, it’s not clear whether this would include Indian E-Textbooks.