amazon-inAfter launching its marketplace earlier this month, Amazon India has now added mobiles, accessories, cameras, and portable media players to its marketplace. Prior to this, Amazon India only offered eBook, Kindles, movies and TV series, and book on its store. With this addition, Amazon India now directly competes with Flipkart, Snapdeal, and other major E-Commerce marketplaces in India.

Besides the new addition, when we checked the site we also found tablets, laptops, and related accessories listed on the site. Similar to the Amazon US marketplace, one can filter products based on categories, brands, new arrivals, price range, seller, and availability. They can also sort out the results based on relevance, popularity, price, average customer review and newest arrivals.

On the product page, the company allows sellers to upload more than one picture of the device, and include information such as stock available, product description, technical details, warranty and support, customer reviews and ratings.


The company claims that it now features 20,000 products from 150 Electronics retailers including Croma, Vijay Sales, UniverCell, Saholic, and J.J. Mehta & Sons. When we checked it listed electronic products from  brands like Nokia, HTC, Micromax, Blackberry, Samsung, Sennheiser, Panasonic, Sony, Canon and Nikon among others.

Amazon India timeline

February 2, 2012: Amazon launches in India  as an advertising service for product ads, thereby acting as an aggregator for Indian online retailers, pitting retailer against retailer for similar products.

February 14, 2012: Amazon India gets an approval from the Foreign Investment Promotion Board (FIPB) to set up a wholly owned subsidiary (WoS) in the country to undertake the business of online market place operator and retailer inter-alia courier services.

August 22, 2012: Amazon has launches the Kindle Store for the Indian market on, which will feature e-books available for purchase in Indian currency.

March 4, 2013: subsidiary, Amazon Seller Services appoints the IT distributor Redington India as a national distributor for its Kindle devices.

April 19, 2013: Amazon announces its Android Appstore in the country competing with with Google’s Play Store and third party app stores such as, Opera App Store, Mobango, Slide Me, among others.

May 23, 2013: The Android appstore goes live in India.

June 5, 2013: Amazon India goes live with its Marketplace with Books, movies and TV shows.

June 8, 2013: Amazon India  launches Associates, their popular affiliate program for bloggers and website owners in India. Amazon will pay 10% commission when visitors follow affiliated links from your website to and make a purchase.

June 13, 2013: Amazon India launches its Kindle eBook readers and tablets in the country. These devices will be available from as well as retail store such as Croma, Reliance Digital, E-Zone and Vijay Sales in Mumbai, Delhi, Chennai, Bangalore, Chandigarh, Gurgaon, Kolkata, Hyberabad, and Ahmedabad.