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Updated: Airtel Reworking Content & Service Revenue Shares; Not Quite 70-30

Bharti Airtel is reworking revenue shares for mobile content and services in India, MediaNama has learned from multiple industry sources, although it isn't quite the simple 70-30 split that Vodafone has. Two alternatives that sources have informed us about include: - A 70:30 split if you earn more than Rs 5 Crore a month. This is probably a case that is applicable to large VAS companies and application stores. - Revenue for the last three months is averaged out, and the revenue share for that remains the same as it was. Above and beyond this revenue share, Airtel takes 30%, while the VAS company takes 30% revenue. Update: We've received an anonymous note that suggests that this is only for selected partners and not all: "On 75% of the average revenues of previous 3 months, you get as per existing revenue shares. On the amount above that, the CP gets 70% (net, i.e. post wpc taxes & the employee deduction)" So we're putting this out there - in case you know of other alternative revenue share splits being considered, let us know. * Airtel has declined to comment on plans to rework its revenue shares. We were given a boilerplate response: "As a company policy we do not comment on market speculation", attributable to an "Airtel Spokesperson". Last year, we'd asked Airtel's then President (B2C) K Srinivas quite a few questions on the revenue share issue. Read it here. Vodafone has set the benchmark in India in terms of trying…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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