Bharti Airtel is reworking revenue shares for mobile content and services in India, MediaNama has learned from multiple industry sources, although it isn't quite the simple 70-30 split that Vodafone has. Two alternatives that sources have informed us about include: - A 70:30 split if you earn more than Rs 5 Crore a month. This is probably a case that is applicable to large VAS companies and application stores. - Revenue for the last three months is averaged out, and the revenue share for that remains the same as it was. Above and beyond this revenue share, Airtel takes 30%, while the VAS company takes 30% revenue. Update: We've received an anonymous note that suggests that this is only for selected partners and not all: "On 75% of the average revenues of previous 3 months, you get as per existing revenue shares. On the amount above that, the CP gets 70% (net, i.e. post wpc taxes & the employee deduction)" So we're putting this out there - in case you know of other alternative revenue share splits being considered, let us know. * Airtel has declined to comment on plans to rework its revenue shares. We were given a boilerplate response: "As a company policy we do not comment on market speculation", attributable to an "Airtel Spokesperson". Last year, we'd asked Airtel's then President (B2C) K Srinivas quite a few questions on the revenue share issue. Read it here. Vodafone has set the benchmark in India in terms of trying…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...