The overall tablet market in India has reached approximately 2.66 million units in 2012, a 901% YoY growth from 2011. The low cost 7 inch tablets made up for close to 78% in the total volume shipments for Q4 2012, up by 8% as compared to the last quarter, according to a report by IDC. The research firm attributed the growth in tablets to the growing contribution of local vendors and the increasing Chinese imports in the Indian market.
Do note that the report does not mention any methodology. We have contacted IDC for the methodology and will update once we get a response.
Around 1.198 million tablets were shipped in Q4 2012, 1.02 million in Q3 2012, 0.3 million in Q2 2012, and 0.1 million in Q1 2012. Tablet shipment in third quarter increased significantly, which we feel could be attributed to the festival season.
Samsung tops the list of vendors ranked by unit shipments with 15.76% of the market share, followed by Micromax with 13.33%, Apple with 9.92%, HCL with 7.05%, and Karbonn with 6.17%. This only indicates that the tablet market is still in the nascent stage in the country with no brands having a significant lead. At the current market position, any of the tablet brands can take the top position in coming months.
Recently, Apple introduced a trade-in promotion offer that would give a minimum Rs 4,000 off on new iPad and iPad mini if users trade-in their old tablets or notebook computer to increase its marketshare in the country. IDC reports that Samsung outperformed the local vendors by increasing its 7 inch device shipments and driving the prices of their tablets down. Note that, Micromax too seems to be following in the footsteps of Samsung by flooding the market with a lot of devices. In January 2013, Micromax had announced that it plans to launch 30 smartphones in 2013, however, its tablet strategy is not clear yet.
- Chinese and local Android tablet vendors comprise close to about 70% of the total tablet market in the country.
- Most of Chinese unbranded vendors operate on a “fly by night” model, wherein they flood the market with low-cost tablets and vanish within 2-3 quarters.