SocialbloodSocialblood, a social network that connects blood donors, has raised an undisclosed amount of funding from Google India MD Rajan Anandan, Karthik Reddy of Blume Ventures, and Ravi Gururaj and Ramesh Shah of Harvard Business School Alumni Angels, reports Times of India. It’s not clear how the company plans to use the funds raised.

Founded by Karthik Naralasetty, Socialblood is a social network that connects blood donors and recipients of the same blood type through Facebook. One just needs to login with their Facebook account to use the website. The platform asks permission to access one’s public profile, friend list, email address, birthday, current city, website, personal description and friends’ current cities.

After logging in, it collects information such as blood type and whether you can donate blood. It then maps the location of the donor on Google maps and notifies if anyone in their Facebook network requests for their blood type. One can also check all blood requests from friends, requests based on criticality, among others. The company claims that it currently has about 863 blood donors at the time of writing this article.

One can also request for blood, plasma or red blood cells by submitting information such as patient name, date of requirement, units, hospital address, Hospital name, and description. It then sends notification to blood donors who can fulfill the requirement.

Blood donation apps leveraging Social networks: This is not the first time someone has tried to leverage on social network for connecting blood donors. The chances of someone taking a call of action for blood requests arising from friends and network makes the platform appealing.

In 2009, Thejesh GN had launched Tweet4blood where one can tweet your blood requirement with out logging in. It tweets it to@tweet4blood. There’s also Indianblooddonors.com which connects blood donors through sms, IVR, Android app, and call.