Penguin Books India has recently launched a website targeting young adults between 13 - 21 years of age called Inked which also has an offline imprint division. The company claims to have over 20,000 registered young adults on Inked website, although we didn't find any registration process on the site at the time of writing this article, so we are not quite sure on what company means by registered users. Just a blog targeting Young Adults? Penguin Book claims that Inked is a creative platform for young adults and focuses on books and writing for young adults as well as topics like music and art. However, at the time of writing this article, we noticed that the website is just a simple blog which features blog posts across various topics like music festivals, iPhone apps, inspirational ideas, among others. It also features works from various youngsters on the site and also allows them to submit their work for showcase on their website. What could Penguin Books do with Inked? This initiative appears to be an attempt by Penguin to tap into younger audience who are tech savvy. While their idea is worth appreciating, we believe their approach could've been significantly improved. Firstly, its just a simple blog which is publishing articles across various topics, rather than being a platform for creativity as they claim. While they do offer the option for youngsters to submit their work, there is currently no room for interaction which can make it a creative platform. At the least, Penguin Books could probably…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...