It looks like the Indian Army has launched a Facebook page that goes by the name 'ADGPI - Indian Army', thereby expanding its social media presence after launching its Twitter account few months back. The page seems to have been launched earlier this week, on May 15, 2013 and seems to be currently updated on a daily basis. It currently provides information like the welfare schemes available for soldiers, photos from the ongoing training programs like Yudh Abhyas 2013 and Army-related news like the Border Personnel Meeting with the Chinese Army among others. On Its Approach To Social Media While the page is still relatively new, what's particularly interesting is the way the Indian Army is approaching social media in general. Remember that unlike other departments, the Indian Army is typically more reserved in providing public information, more so in real-time, due to the high security risks these information might pose, and the user's knowledge on Indian Army initiatives is majorly limited to what they read and see on various media platforms. Hence, social media platforms can be used by the army to spread more awareness and possibly motivate more youngsters to join them. However, maintaining a balance between engaging the audience with more information while avoiding any leaks of classified information is crucial. Its also essential to adapt to each social media platform and use them effectively. For instance, Twitter allows only 140 characters in each tweet and it works more like a river of real-time information, while Facebook allows one to elaborate more on each topics and offers…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...