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Gautam Shewakramani Of AudioCompass On Products, Creating Audioguides & More

Started in 2011, AudioCompass is a startup that offers audio and multimedia tour design and development, technology support and site operations to tourist destinations. It offers audio guides for Agra Fort, Taj Mahal, Bombay Star Home Tour, Mumbai Heritage Tour (Footsteps of the Raj), Khajuraho, Hyderabad's Salar Jung museum and Sanchi among others. In our interaction with Gautam Shewakramani, Founder & CEO, AudioCompass, speaks about their products & services, pricing, and product response, among others. Products & Services Medianama: What are the products & services that you offer? Shewakramani: We are more of a product company and less of a services company. We develop high quality content for different destinations like monuments and museums, among others and deliver it at these destinations for tourists to use them. For instance, there is plenty of information available about South Bombay on the Internet but there isn't anything when you are physically visiting the places. Right now the best way to get such on-location information is by hiring a tour guide which would cost at least Rs 1000. Our products offers similar content on the go at much lower cost through mobile phones. Each audio guide is currently available as a paid app on Google Play Store and iTunes App Store. Alternatively, one can also rent an AudioCompass device at the ticket counter of the respective destinations. The English and foreign language guides are available for a rental fee of Rs 100 (plus taxes) while the Indian language guides are available for a rental fee of Rs 60…

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