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Gautam Shewakramani Of AudioCompass On Partnerships, Marketing, Revenue & More

In the first part of our interaction with Gautam Shewakramani, Founder & CEO, AudioCompass, speaks about their products & services, pricing, and product response, among others. In the second part of the interview, he speaks about the technology being used, their indic language services, partnerships, marketing, competition, international roll-out and scaling. Technology Medianama: How do you use GPS? Shewakramani: On some of our app tours, users can make themselves known on a map to plan their visits to different places of interest better. GPS allows them to know where they are in relation to other interests. GPS is not critical to our service but acts as a value add. Medianama: Why is that you still have IVR based services when you also have apps? What is the purpose? Shewakramani: As long as, people have a mobile phone, they can just dial the number and get access to our service. Indic Language Services Medianama: What are your plans for indic language services? Do you think indic services have a market in India? Shewakramani: There is a huge market for indic language services. We are planning to launch Cultural Calls targeting local tourists by relying on our operator partners to decide which languages are priority as they have that information. Over the time, I want to make our customer ratio to 80-20 Indian-foreigner ratio. We want to educate Indians on India's culture & heritage. The question is how do you address it in the short term. It definitely cannot be done through smart phones because not all in India use smart phones…

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