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E-Commerce Shop WopShop Shuts Down; Founder Starts Up Again With A Voucher Site Pokkt

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Wopshop Logo

In just an year since its launch, it looks like the children-focused e-commerce startup Wopshop.com has shut its operations. At the time of writing this article, the company had put up a note on its website which states “Site Not Available”.

We had heard from sources that Wopshop was shutting down and the company founders had exited from the venture a while back, but when we’d spoken with founder and former Reliance CEO (Digital) Rohit Sharma on February 12th, 2013, he had told Medianama that Wopshop hadn’t shut down yet and they were in the process of selling the venture. He had however refused to disclose any specific details on this. We’re not sure of the current status, but we’ll update when we find out.


Sharma had started WopShop in February 2012, after quitting Reliance Entertainment in January 2012. The site offered deals on toys and games for kids (age 0-12 and teenagers) across various categories like baby toys, toddler toys, educational toys, dolls and doll houses, soft toys, games and puzzles, board games, stationery items and kids room furniture among others. It also claimed to offer deals on toys from popular brands like Fisher Price, Hot Wheels, Angry Birds, Barbie, Disney, Lego, Mattel, Hasbro, Sony PS2 And PS3 and Microsoft Xbox among others.

Following this, Sharma has started up again, launching an exclusive voucher site called Pokkt, which was a part of the inaugural batch of Rajesh Sawhney’s GSF Accelerator. At the time of writing this article, Pokkt claimed to offer exclusive shopping deals and vouchers from online and offline retailers across all categories. It also claims to offer flat discounts for various online retailers with no minimum purchase required. Sharma however declined to comment on this venture.

Similar Developments

It looks like Wopshop was yet another casualty of the ongoing e-commerce turbulence in the country. Earlier today, it was indicated that Seventymm, the online movie rental business which had later diversified into e-commerce, had apparently shut down its operations. Last week, Naspers owned Tradus had acquired e-commerce portal BuyThePrice.com, a little over a year after Naspers had invested Rs 8.5 crore in the company.

Last month, Info Edge, the company that runs Naukri, 99acres and Jeevansathi, had also informed that it will be writing off its entire Rs 29.3 crore investment in the boutique online shopping site 99Labels.

– Sanjeev Bikhchandani: Not Enough Indian Capital To Support E-Commerce In India
– A Rant On India And E-Commerce
– The Funding Environment For E-Commerce In India – K Vaitheeswaran, IndiaPlaza

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  • http://twitter.com/AsatoMaSadgamay Asato Ma Sadgamaya

    Where ever Rajesh Sawhney goes, failure follows. That man is just too over-rated. He is the Katju of India’s e-commerce industry (if it can be called an industry i.e.). Pokkt will sink without a trace sooner than they expect.

  • shalini amarnani

    Sudden furry of shut down/take overs in e-commerce, the space is definitely consolidating. It will be nice to read about it in a summrary post.

  • http://therodinhoods.com/ Alok Rodinhood Kejriwal

    Good Luck Rohit. May the force be with you.

  • http://twitter.com/ranjeetiitb Ranjeet Vimal

    Entering into ecommerce is easy but running the business is tough. Good luck Rohit!!

  • http://twitter.com/rajatgandhi rajat gandhi

    Best of luck Rohit and Rajesh, visited the website, Good concept…I am sure you guys will rock…