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Times Internet Partners Business Insider To Launch India Edition

Times Internet*, the digital arm of the Times Group, has inked a strategic partnership with Business Insider, an American business news site, to launch Business Insider India Edition. Times Internet expects to launch the India edition in 8-10 weeks. As a part of the collaboration, Times Internet will have exclusive rights to Business Insider's content, events, monetization, and syndication within India. Times Internet intends to use The Times Group’s multimedia resources to develop the Business Insider brand locally. Times Internet has not disclosed the financial details of the partnership. It's also not clear whether Business Insider would launch its India site on a separate URL or redirect users coming from India to India related content on the same URL, however, Times Internet has informed MediaNama that those details still need to be worked out. Apart from that, Times Internet would also look after creating local content for the Business Insider India edition, which means that partnership is just an extension of BI's brand name in India. Update: Times Internet informs us that it would be getting a proper editorial team and won't be just an extension of BI's brand. The collaboration is the part of Times Local Partners (TLP), a recently launched initiative by Times Internet, to partner with global digital companies to launch and build in India. In January 2013, TLP partnered with Gawker Media to bring Gizmodo and Lifehacker to India. It claims that it intends to launch the local versions of those site by April 2013 with a similar hybrid model of local and global content…

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