Andhra Pradesh Film Chamber of Commerce (APFCC), the body that represents the Telugu Film Industry, has launched a mobile app, Indian Movie Cop (IMC), to spread awareness about movie piracy, reports The Economic Times. The application is available for download from the Google Play Store. Users can make use of the app without any registrations but it offers points to registered users to report on piracy. However, it's not clear whether those points could be converted into any offline incentive or the points are just to gamify the app. To register on the app, users need to submit name, email id, password, phone number, and address. When we registered on the app and activated our account, we couldn't find a way to login to the app (we tried on Micromax A90S). While the app allows users to set the app's language from 8 languages, we found the app still displays content in English irrespective of the languages chosen. IMC has two sections -- First Look and Report. The First Look provides trailers of the latest Hollywood, Bollywood, and regional cinema, which are essentially linked to the videos uploaded on YouTube. The report tab asks users to manually enter the shop name, address, movie title and other useful description to report about the piracy. We are skeptical whether users would make an effort to manually enter the data. Ideally the app should have taken advantage of phone's GPS to automate the location details. Useful or Useless? The film industry expects movie enthusiasts to use to the app in order to report…
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