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Sify Technologies Launches iOS News App Samachar; Our Take

Sify Technologies has launched an iOS app for its Samachar.com news portal. The app is available as a free download on the iTunes store. Not optimized for iPhone 5 screen We tried the app on an iPhone 5 and noticed that it is not yet optimized for iPhone 5. There are blank spaces at the top and bottom of the app, making it look ugly. The app however worked fine on our fourth generation iPod Touch which comes with a 3.5-inch screen. It's not clear on why would Sify launch a new iOS app that's not optimized for the latest iPhone screen. Way too many clicks needed The app homescreen includes a Top News headlines which offers news aggregated from various sources. There is also a search and settings icon. Users can swipe the screen to the left to load more headlines and click on any headline to read a short excerpt of the article. In order to read the entire article, users need to click on 'read more' hyperlink, which basically loads the entire news article in an in-app browser. We feel there are just way too many steps involved to read an article.   Social: Users can share individual news articles on Facebook, Twitter and Google+, although we noticed that the app does not make use of native Facebook and Twitter sharing mechanism on iOS, users have to authorize their Facebook and Twitter accounts to share news on the respective social network. We also noticed that, the app simply shares the URL with the…

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