QubecellQubecell, a mobile billing aggregator, has raised an undisclosed funding in a seed round from Kae Capital, Blume VenturesMumbai Angels and Russian investor TA Ventures in December 2012, MediaNama has confirmed from Ranjan Reddy, Founder & Director at Qubecell. The round was led by Kae Capital.

The company plans to use the funds raised to grow business in India and abroad by getting more merchants, and also work on developing their the technology platform.

Founded in 2012, Qubecell is a mobile billing aggregator. It integrates with telecom operators in the country and enables mobile payment service through carrier billing. Apart from that, it also provides mobile app developers and mobile publishers with services such as event billing, daily, weekly or monthly subscriptions at multiple price points. It also provides analytic platform with real-time information of customers based on device, browser, network, location, historical behavior, among others. The real time information is further used to provide its clients with recommendations on pricing, content and marketing.

Competition

Qubecell competes with InMobi’s Smartpay and Opera. Mobile VAS company, Tanla solutions also offers a similar in-app billing service, dubbed as TPay Mobile. It offers cross platform billing services and gives developers access to 100 mobile networks for operator billings in addition to credit and debit card payments.

Billdesk, Bill Junction, Mobikwik, Paytm, Freecharge, among others also provide bill payments. Billdesk and Bill Junction have been around for years.