While the details of the acquisition were not disclosed, Publicis Groupe informed that this acquisition will allow them to launch its Razorfish brand in India as Razorfish Neev. Neev CEO Saurabh Chandra will be heading this entity and will report to Kanika Mathur, Managing Director for Razorfish and Digitas India. Its currently not clear if all the Neev employees of Neev have been relocated to the new entity Razorfish Neev.
Started in 2005, Neev provides web, mobile and cloud services including e-commerce integration, building or enabling video streaming portals, mobile app development, SaaS (Software as a Service) based products and cloud applications among others. Among its clientele include Google India for the Great Indian Shopping Festival (GOSF), Games2Win, Apalya Technologies, e-commerce portals Rock.in and Fashionara and cloud-based video creation platform Tubifi among others.
The company was funded by Basil Partners in 2009 and claims to have a team of 250 employees across its offices in Bangalore, Pune, Delhi, Singapore, United States and Sweden.
Publicis Groupe’s Expansion in India: This is the fifth acquisition by Publicis Groupe in the last two years in India. This acquisition is also probably in line with its goal to double its size in India by 2015.
Earlier in March 2013, Publicis had acquired Mumbai-based Convonix for an undisclosed amount. In April 2012, it had acquired a Mumbai-based digital marketing and web development agency Indigo Consulting. In August 2012, it had acquired a performance marketing firm Resultrix and in December 2012, it had acquired iStrat, an integrated digital agency and MarketGate, a strategic business and marketing consulting firm.
In 2010, Publicis had also acquired a majority stake in 20:20 Media, public relations company and 2020Social, a social media consulting company.
– IPG Mediabrands, the media holding group of Interpublic group had acquired the digital marketing agency Interactive Avenues for an undisclosed amount earlier this month. Following this acquisition, Interactive Avenues had become a part of IPG Mediabrands’ Mediabrands Audience Platform (MAP) and Interactive Avenues co-founder Amar Deep Singh was appointed as MAP India CEO.
– Global advertising major WPP Group had also recently acquired a majority 51% stake in Hungama Digital Services Private Limited via its wholly owned agency JWT Singapore. Omnicom owned advertising agency TBWA had acquired Indian digital agency group Magnon. The acquisition includes two companies: Magnon Solutions, which is a digital agency operating in India, and Magnon International, which is a digital outsourcing agency.
– In August 2012, Japanese advertising major, Dentsu, had acquired a 51% stake in Mumbai-based Indian advertising agency, Taproot India while Ad2c, a JV between Affle and D2 Communications (a Dentsu & NTT Docomo JV) had acquired mobile marketing firm Mobimasta.