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Nokia Q1 2013 Concall: Asha Series Refresh, Lumia Performance In India

After reporting profit in the previous quarter, Nokia is back in the red – it has reported a loss of €150 million ($196 million) for the quarter ending March 31, 2013. Here are some notes from Nokia’s Investor conference call: Smartphones - Lumia is out-shipping the iPhone in countries like India, Argentina, Poland, Ukraine and Finland. - In Q1 2013, Nokia shipped 5.6 million Lumia smartphones, up 27% quarter-on-quarter (QoQ). Around two-thirds of these shipments were Windows Phone 8 based devices. - Smart devices net sales decreased 5% sequentially as higher Lumia net sales were more than offset by the decline in Symbian volumes. - Nokia sold only 0.5 million Symbian handsets this quarter. Smartphone Plans: Nokia CEO Stephen Elop notes that the company has received positive response on lower price point Lumia such as the Lumia 520 in India. Nokia had to supply more Lumia stock in the country in France. Elop expects the Lumia volumes to continue to grow at 27% rate or higher, during Q2. Elop noted that Nokia is focused on price competitiveness for its mobile phone products, and in the next quarter, will increase its marketing efforts for certain mobile phones. Nokia and Microsoft will work on marketing campaigns, training more retail associates, and improving operator marketing. In the next quarter, Nokia is going to work with operators to secure a hero status with them in the US for one of its Lumia handset. Securing a hero status means getting a top spot at the point of sale, which attracts maximum subsidies and additional marketing investment. We…

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