At the TiE India Internet Day last week, the session on mobile apps looked into several issues. Some notes from the session, moderated by Kunal Bajaj, founder of SocWorx: The Numbers - Import of smartphones: "India imported 30 million smartphones in the first four months of 2013. We're looking at 70-90M smartphones to be sold this year. Next year, we'll look at 200 million," Arvind Jha from Movico Technologies added. To this, Jonathan Bill from Vodafone pointed out that 70-90 million smart phone imports is equal to three European countries today. "We have 40 million smart phone users, soon to go 100 million. That's the entire European market online in India in the next six months. We constantly make excuses as a collective industry that we can't address until it is 90% of the potential users. It's there for the taking. Is someone going to take it?" Monetization & Mobile Advertising - Mobile advertising is broken: Gautam Gandhi from Google said that the opportunity is there for a mobile apps ecosystem because both the cost of data and price of smartphones are coming down, but the question is whether users are going to pay for apps. Else, there needs to be a good mobile advertising ecosystem in place, but mobile advertising is broken, it's un-targeted and it doesn't profile right currently. - Content owners are experimenting, learning: Nokia and Microsoft are a lot more active in terms of getting apps on platforms, but the content guys now want their content…
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