Apalya Logo

Well, here’s a name we haven’t heard in a while: Mobile video company Apalya Technologies has raised $10 million from Cisco, along with other investors like IDG Ventures India, Indo US Venture Partners and Qualcomm. Cisco has also added Apalya’s “live TV and mobile video capabilities to its Cisco Videoscape architecture by integrating the Video Delivery Platform from Apalya”. 

From the press release, it appears that Cisco and Apalya are pitching to multi-system operators (MSOs) in India, who operate multiple cable or direct-broadcast satellite television systems. Apalya’s last couple of rounds of funding, from Qualcomm and IDG in January 2011, were raised largely keeping in mind India’s 3G auctions and enhancing its capabilities to deliver video content over 3G networks.

Now, with digitization of cable networks in progress, and 4G networks being rolled out in India, the focus appears to be on MSO’s and “over the top” content (over data networks, instead of cable), as well as on LTE. The statement also quotes Vamshi Reddy, CEO and founder of Apalya, as saying that Cisco will help the company expand into international markets. However when we contacted him, Reddy declined to comment on this partnership.

How Is Apalya Doing On 3G?

Speaking to Medianama, Vamshi Reddy told that early signs of 3G service has been encouraging for the company and some of their existing challenges are finally being resolved now. Some of the biggest challenges faced by the company were poor 3G network coverage and high 3G tariff in the country. With telcos rolling out improvements to the 3G network coverage in the country and dropping 3G tariffs over the past year, Reddy hopes that this will help them gain more traction in the country.

When we asked on why they have been really quiet since the last investment round in 2011, Reddy said that they have been investing time in building Apalya’s back-end infrastructure, developing a roadmap and building solutions which they think would be right for the company in the future.

Apalya claims to have a bouquet of over 200 channels and a customer base of more than 15 million users, of which around 10% users are paying customers. It had the mobile rights for live streaming of three seasons of IPL, as well as the recent T20 and ODI World Cup.

(By Nikhil Pahwa & Vikas SN)

Read:
Apalya Raises $7.5 M From IndoUS, Qualcomm, IDG; Why It Needs Money
Apalya CEO Vamshi Reddy On Plans For 3G, Mobile Video Biz Models And More