ValueFirst Digital Media has acquired Samadhan Systems' mobile video advertising push service, clk2c.com, for an undisclosed sum reports Economic Times. The deal includes the acquisition of clk2c.com's technology platform, customers and employees working under this service. Vishwadeep Bajaj, CEO, ValueFirst was unavailable to comment on the acquisition. clk2c.com, a mobile messaging & advertising platform Started in 2009, clk2c.com's website states that their platform "allows brands to send their audio-video commercials and even power point presentations to the mobile handset of the target group." They claim to provide the following types of campaigns: mobile viral, mobile flyer, multi-tier promotion, mobile wedding invitation, product promotion, campaigns to extend shelf life etc. Their website lists Dominoes Pizza, Bhartiya Janata Party (BJP), Gold Gym, HDFC, NIIT as clients among others. ValueFirst's Plans for clk2c.com It appears that ValueFirst is looking at tapping on clk2c.com's technology platform to further its SMS advertising agenda, and try and pitch the video push idea to ValueFirst's existing SME client base. ValueFirst already owns a SMS advertising service, SpotOn Media. It is likely to extend its existing SMS advertising services to include video campaigns for brands and agencies. Presently, ValueFirst's SMS ad services include SMS, Voice, USSD, e-mail and display. ValueFirst also acquired mGinger, a mobile advertising agency in last June. However, mGinger operates on the model of giving customers rewards for referrals and payouts. Apart from this, this service also provides consumers with event and discount information and free mobile games. It appears that this might be a move aimed at…
