Speaking at a panel discussion at Google's Big Tent Activate Summit, Buzz Machine's Jeff Jarvis, The Hindu's Editor-In-Chief Siddharth Varadarajan, Network18's Managing Director Raghav Bahl and MediaGuru's Managing Director Sanjay Salil talked about whether the Internet is killing the media industry, the need for editorial processes and the role of journalists. Here are some notes from the session: Jeff Jarvis, Buzz Machine: - On the idea of Media: "The opportunity going forward is that this device knows where you are and who you are. We have to change our idea about media. India has the population to leapfrog the web based world. You can move from mass media, to knowing and serving people as individuals. You have to base your idea on the service business, or in the content manufacturing business. There's a great population here (in India) to do just that. You can rethink what you do. Newspapers here are so successful. Print can blind you to the strategic news, but I also know that people here recognize that need. It's about cannibalizing yourself with new forms and new devices. - On news as a service business: I don't think we're in the content business. Our job is to inform the public, as individuals. If you say that's our job, you don't measure us as unique users. You measure us as each individual who is serviced. You augment that and add value to that. I don't think it is heretical. We got seduced as an industry, as manufacturing. We were run by our industrial process. We think we…
