Updated: Indians have consumed 1.67 Petabytes (1 Petabyte = 10^15 byte or 1000 terabytes) of data and viewed around 12.7 billion pageviews on Nokia-powered handsets between July-December 2012, according to the Nokia Mobisight report released by Nokia India.
Methodology: The company says the study was compiled from a customer preference survey of mobile Internet users, but when we contacted Nokia for details of sample size and methodology, they said they cannot comment beyond the press release. On the basis of the data shared, it appears to be anonymised data from the Nokia Browser, Nokia Store and on Nokia Music. We can’t be sure because Nokia isn’t commenting.
Here are some highlights from the study, for whatever it’s worth:
– The monthly data consumption in the country has increased three fold to 451.82 TB in December 2012, from 147.41 TB consumed in June 2012.
– The total number of sessions spent on the browser has increased by two fold to 185.83 million sessions (185,830,112 sessions) in December 2012, up from 86.72 million sessions (86,762,464 sessions) in June 2012. The company noted that the peak access time for Nokia Browser has been from 7.30pm to 10.30pm.
– Top Regions For Nokia Browser: Uttar Pradesh has the highest number of active Nokia Browser users in the country, followed by Maharashtra and Andhra Pradesh. Others in the list include Kerala followed by Gujarat, Karnataka, Tamil Nadu, Delhi, Rajasthan and Punjab. However, the company hasn’t disclosed any specific numbers for these regions or the total Indian user base of Nokia Browser.
- Top 10 websites: According to the study, the top 10 sites accessed on Nokia Browser between July-December 2012 include Facebook followed by Google, Yahoo, YouTube, Tubidy, Vuclip, Wapking, Zedge, ESPN Cricinfo, and Ovi.
– India Top Publisher: India was the top publisher in the Nokia Store for July-December 2012 followed by Finland, USA, and China. Others in the list include Netherlands, Mexico, France, United Kingdom, Russia and Norway.
- Top 10 Apps: The top 10 apps downloaded from the Nokia Store between July-December 2012 were Lock On Gallery, Lock On Messaging, Lock On Apps, Call Recorder, G Lock, Call Blocker, Free- Gallery protector, Fone Detective, Mobi Recorder and Free – Mobi Tracker. This indicates that privacy related or phone security apps are widely downloaded by Indians.
– Emerging Categories: Nokia also mentions that Education, Location-Based and Health were among the emerging categories for app downloads, however its not clear as to how the company has calculated these emerging categories.
- Top 10 Games: Top 10 games downloaded from the Nokia Store between July-December 2012 were Cars, followed by T20 Cricket 2012, The Amazing Spiderman trial, Road Racer AD, The Avengers trial, Ferrari GT3: World Track Trial, Adventure of Ted, Tiger the Bhai, and Wrath of the Titans.
- Top 10 Songs on Nokia Music: Radha from Student Of The Year was the top downloaded Bollywood song during July-December 2012 followed by Student Of The Year’s The Disco Song and Jab Tak Hai Jaan’s Saans. Others in the list include Deewana Kar Raha, Mashallah, Rani Tu Mai Raja, Tumhi Ho Bandu, Ishq Wala Love, Halkat Jawani and Saiyaara. Among International songs, Justin Bieber’s Boyfriend tops the chart followed by Priyanka Chopra’s single In My City, Bad and Tonight (I’m loving you), among others.
– Nokia Life Subscriptions: Agriculture received the highest number of subscriptions in Nokia Life during July-December 2012, followed by General Knowledge, Learning English, Astrology, Live Healthy, Diabetes, Exam Preparations and News. However, the company hasn’t disclosed any specific numbers for this.