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Ixigo CEO Aloke Bajpai On Airline Industry Slump, Insulation Strategy, Mobile & Games

Ixigo.com is a travel meta search engine that was started in 2007, and provides travel planning information to consumers including deals, hotels, tickets, places to visit etc, and claims to search 150+ travel related websites to provide search results to the consumers. It was funded by SAIF Partners and MakeMyTrip.com in 2011, with SAIF Partners taking 56.7% stake and MakeMyTrip taking 19.9% stake in the company. In the first part of our interaction, Aloke Bajpai, CEO & C0-founder, Ixigo, he speaks about the effect of the airline industry's slump on OTAs and others, Ixigo's insulation strategy against it, business model and mobile strategy. Effect of Airline Industry's Slump on OTAs and others Medianama: How did the airline industry slump affect you last year? Bajpai: Actually it really didn't affect us that much. Of course, there was limited growth in the industry this year because of the higher fares and also because of the collapse of one of the airline companies. Because our product is diversified and airline is only one part of it, it has not affected us that much. But the growth has been limited compared to the last 2 or 3 years. The capacity of airline industry has gone down because of Kingfisher. It should come up in the second half of this year because it cant continue to stay low. Medianama: What did you have to do to insulate yourself from the slump? Bajpai: We have grown a lot of non-air consumers so dependency on air is…

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