Both Times Internet Ltd* and Google are doing something different with the Indian Premier League (IPL) this year - TIL, which has the global internet, mobile and audio rights for the IPL has renewed its partnership with YouTube for the 2013 and 2014 seasons. YouTube will have exclusive live-streaming rights for desktop web viewing (with a five minute delay in India) and non-exclusive rights for mobile viewing through the 2013 and 2014 tournaments. This would be apart from the streaming from Times Internet Ltd, we assume, because TIL is using the IPL to popularise its online video platform BoxTV, something it had planned to do last year. BoxTV was soft-launched in September last year. Matches, except for US and Canada, will be streamed at www.boxtv.com/ipl (the page isn't live yet) and www.youtube.com/indiatimes (not youtube.com/boxtv ?). Archived matches will be available for viewing in the US. On YouTube, Google is making another push for Google Hangout, saying that users will be able to watch live matches on the YouTube channel using Google Hangout, and they're trying to entice users to Google+ using Hangouts with Cricket stars on key match dates - analysis between innings and at half time. There's also an official Cricket Club Google+ page where users need to sign up for pre-game build up shows. Given that the TRAI's limit of 12 minutes of commercials is applicable to sports events, one wonders whether this means that more advertising will be shown online. Last year, the Times Internet Limited-YouTube combine had…
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