Around 1.09 million tablets units were shipped to the Indian market during October- December 2012, a minor dip from 1.1 million tablet shipments registered in July-September 2012, according to CyberMedia Research. For the year 2012, around 3.11 million units were shipped to the Indian market.

Note that the research firm uses the term ‘shipments’ to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers; or in case of  handsets imported into the country, it represents the number of handsets leaving the first warehouse. Shipments are not necessarily representative of demand, but more about the supply. MediaNama is not in a position to verify the accuracy of the findings.

The report revealed that around 47 vendors shipped tablets in India during the quarter and a total 72 vendors shipped tablets in India for the year 2012.

Micromax Leads 7-inch Tablet Segment: For the quarter, Micromax took the top spot in the country, accounting for 19.04% of the total shipments of tablets with sizes 7-inch and above, followed by Karbonn which accounted for 9.85% of the total shipments and Datawind which accounted for 9.64% of the total shipments. Note that Datawind numbers excludes the sales of Aakash tablets to Govt. of India.

For the year 2012, Micromax accounted for 17.07% of the total shipments of tablets with sizes 7-inch and above, followed by Apple which accounted for 10.88% of the total shipments and Samsung which accounted for 10.39% of the total shipments.

7-inch tablet shipments

However, if 5-inch tablets were added to the mix, the report mentions that Samsung was the market leader in the country, accounting for 20% of the total tablet shipments with sizes 5-inch and above, followed by Micromax which accounted for 15.7% of the total shipments and Karbonn which accounted for 8.1% of the total shipments.

For the year 2012, Samsung accounted for 25% of the total tablet shipments with sizes 5-inch and above, followed by Micromax which accounted for 14.3% of the total shipments of tablets and Apple which accounted 9.1% of the total shipments. For the year 2012, phablets (tablets between 5-inch and 7-inch screen size) accounted for 16.5% of the total sales.

Tablet Market Share

The report also mentions that Android operating system was the dominant operating system among tablets, followed by iOS and Windows operating systems for both the quarter and the year. However, it hasn’t revealed any specific information regarding this. In the previous quarter, the report had stated that 91.3% of the tablets run on Android operating system.