Twitter has launched a new ads API that will allow advertisers to run and manage ad campaigns through Twitter's API partners and integrate them to their existing advertising strategies. API Partners: The company has initially partnered with five companies as its API partners which includes Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital and noted that it has been testing this API with its partners since January. However, it also mentions that it is currently evaluating the next round of partners for this program, which indicates that Twitter will be adding more number of companies to this programs in the near future. Twitter currently provides a self-service ad solution which allows marketers to purchase various types of ad products like Promoted Tweets, Promoted Accounts and Promoted Trends among others, however this solution allows marketers to upload only one ad at a time, which can become a tiresome and time-consuming process for large ad campaigns. However, the launch of this API will now enable Twitter's API partners to offer more sophisticated tools to enable advertisers better target their promoted tweets to users and manage large ad campaigns easily. It will be quite interesting to see what type of partners will Twitter bring on board to this program in the future. Certified Products Program: Besides this, Twitter also stated that its certified products program will also evolve to include ads products in the future and the company will start certifying ad products that integrate with the Twitter Ads API. Twitter's certified products program was launched in August last year and currently…
