Update: Times Internet has reported that Gaana.com’s mobile app has been downloaded more than 200,000 times across all smartphone platforms. The app has been seen 58,153 downloads on the iOS platform, 69,456 downloads on Android, 69,674 downloads on Samsung and Nokia handsets, and 5,115 downloads on the BlackBerry platform. The company has also tied up with Yash Raj Films, Magnasound, and Unisys Infosolutions to bring their portfolio of music to Gaana’s catalog.

January 16, 2013: Times Internet has launched mobile apps for its music streaming service Gaana.com, covering major mobile platforms including iPhone, Android, BlackBerry and Java.The apps will be available free of charge via respective app stores and on the Gaana.com website,

and will allows users to browse through curated playlists, search for individual songs, stream and play songs, add them to custom playlists, create radio stations featuring similar music, and listen to their friends’ favourite music. The company had launched an HTML5 version of the online music streaming site for the iPad. But it’s late to the party when it comes to offering support for streaming on mobile phones, as its major competitors including Saavn, and Dhingana already offer mobile apps.

Our Take: We’ve been playing with Gaana’s iPhone app for the last few days, and found the app to be really well designed. It includes all features available on the Gaana website and streaming works without any hiccups on 3G and WiFi internet connections.
The app offers four major screens: The ‘home’ screen offers a slider that features the latest music albums on the site, in addition to curated playlists, and trending songs. The Search screen allows users to search for keywords, and displays results across songs, albums, artists and playlists related to them. There’s a ‘My Zone’ screen that displays the user’s playback history, playlists created by him, favourited songs, artists and albums. The app also offers a ‘Discover’ screen that allows users to browse songs being listened to by their friends, new releases across all languages, popular artists, albums and genres, in addition to Radio Gaana that plays random music.

What makes the app different from other music streaming apps (the ones focusing on the Indian market) is the attention to detail given to the user interface, including drop shadows and metallic buttons, and integration of swipe gestures (both left and right swipe) that allow users to share (on Facebook, Twitter and E-mail), favourite, enqueue music, and explore music from the same artist and album, without selecting or going into the music player mode. Of course, users can perform these operations in the player mode, as well. It also allows background playback. The major strength of the app is the flexibility that it offers to users in discovering music from an artist or album at different levels. The app covers all major features, and we’d expect support for extended features like Airplay playback, which apps like Pandora offer, through which music can be streamed to an Airplay receiver device like Apple TV.

*Disclosure: Saavn is an advertiser with MediaNama.

(By Anupam Saxena and Apurva Chaudhary)