According to the report, Brandclub will enable retailers to work with their partner networks to increase and engage the walk-ins. It will offer customers with relevant information about new arrivals, coupons, menus, offers and other promotional content from the store and nearby stores.
How this works
According to the company, customers can connect to Brandclub through WiFi or Bluetooth and access this promotional information on their mobile phones. The interesting part about the product is that users do not have to download any separate application to receive information.
Brandclub sounds similar to the BlueFi service that Telibrahma has launched last year. In March 2012, TELiBrahma had collaborated with RailTel Corporation Of India to launch BluFi in the Bangalore railway station. BluFi was a distributed form of WiFi which allows TeliBrahma to make bluetooth based services available across the station. Through this service, it was providing Railway Information, videos, downloadable games, and wallpapers among others via Bluetooth.
Other developments from Telibrahma
In January 2013, Telibrahma had launched a visual recognition platform Point and rebranded its augmented reality app IntARact as PointART. PointART recognized point-enabled images and video to provide an interactive experience for viewers. The app is currently available on Android, iOS, BlackBerry, Symbian and Windows Phone.
At the same time, Star TV had also partnered with Telibrahma’s mobile engagement platform Buzz to provide 30-60 sec clips of its channels which include Star TV, Star World, Star Movies, Star Gold, Channel V, among others.
In June 2012, Telibrahma had partnered with Times Home Affairs, the real estate supplement of The Times of India, to include 23 augmented reality print ads in a special real estate feature. The company also offered a co-branded app with The Times of India (TOI) called Times intARact (a version of its intARact app), which allowed readers to access information and multimedia content from print ads, images, movie posters, brand logos, and texts featured in the Times group’s newspapers, until Times Internet* launched its own augmented reality app Alive in December 2012.
In April 2012, TELiBrahma had partnered with Times Internet to deliver IPL video clips to mobile phones at TELiBrahma’s BluFi partner locations including Cafe Coffee Day, Crosswords, Nirulas, Spencers, Barista, Transit Lounges, Malls and select Railway stations.
In November 2011, TELiBrahma had raised $5 million from Intel Capital, Inventus Capital Partners, and Ojas Venture Partners and had informed that it intends to use the money raised for global expansion and promotion of its new consumer services based on existing offerings – BluFi and intARact.
*Disclosure: Times Internet is an advertiser with Medianama