StatCounter On India: Max Pageviews From Nokia Devices; Samsung Grows


Nokia is the most popular mobile vendor in terms of Internet usage in India, accounting for 52.1% of the total pageviews generated in the country between January 2012 -January 2013, according to a report released by web analytics firm StatCounter.

Sample Size & Methodology: StatCounter mentions that this data is based on the analysis of 15 billion monthly page views generated by more than three million websites in the StatCounter network globally. While StatCounter hasn’t disclosed the number of pageviews from Indian IPs publicly in the report, the company told Medianama that it currently tracks 1.13 billion pageviews from Indian IPs every month.

According to StatCounter FAQs, the company analyses the user agent string for each pageview to determine the browser and operating system used and also to establish if the page view came from a mobile device. The company also notes that this report excludes data from tablets like iPad.

Highlights & Observations

- Nokia currently accounts for almost double the pageviews from its nearest competitor Samsung, which accounts for 26.87% of the total pageviews during the year. Both Nokia and Samsung combined account for around 79% of the total pageviews in India. Others in the list include Micromax (2.33%), Sony (1.89%), LG (1.06%), HTC (0.76%) and RIM (0.31%).

- Nokia witnessed a significant decline in Internet usage during Feb 2012 – April 2012. Nokia accounted for 72.8% of the total India pageviews in February 2012, which dipped to 53.8% in April 2012.

- Samsung witnessed a significant increase in Internet usage from April 2012 – June 2012. Samsung accounted for 19.79% of the total pageviews in April 2012, which increased to 27.65% in July 2012.

- StatCounter amended its graph in March 2012, to include Internet usage from unknown mobile vendors. This item accounted for 22.26% of the total pageviews in April 2012, however it significantly declined to 10.6% in June 2012.

- While Apple was the most popular mobile vendor globally, accounting for 25.86% of the total pageviews worldwide, it accounted for a miserly 0.8% of the total pageviews in India. That being said, its worth noting that StatCounter doesn’t track other modes of access, of which applications are a key component.

- Mobile OS market share: If we look at the numbers for mobile operating systems, Nokia S40 is currently the most popular operating system in India, accounting for 34.3% of the total pageviews generated in the country, followed by Samsung feature phone operating system which accounts for 18% of the total pageviews and Symbian operating system which accounts for 17.96% of the total pageviews in the country.

This ties with Opera’s report from last month where the company had reported that Nokia’s feature phones are among the most used mobile phones in the country. Cybermedia had also reported last October that Nokia had a 22.2% share in the overall India mobile handsets market, followed by Samsung with 13.0% market share.

- Android operating system accounts for 15.7% of the total pageviews in India while iOS accounted 0.8% of the total pageviews. We however believe the Android and iOS numbers might be quite higher than reported since StatCounter doesn’t track activity in mobile applications.

- Mobile Browsers: Opera was the most popular mobile browser in India for the year, registering a 30.93% market share, followed by UC Browser which had a 26.4% market share and Nokia browser which had 16.02% market share as of Jan 2013.

Last month, Opera had reported that it has 229 million mobile users globally, which includes 208 million Opera Mini users and 21 million Opera Mobile users. While the company hadn’t disclosed its India user base, it had said to MediaNama that it had registered a 33% growth in its user base from December 2011 to December 2012. China-based UCBrowser had also claimed to have around 30 million users in India as of Sep 2012.

Related:

- Opera SMW Dec 2012 India Data: Nokia, Google Top; Users Up 33% YoY, Pageviews up 44.8%
- Updated: Indian Mobile Handset Shipments At 102.43M During Jan-Jun 2012: Report
- India Has 137 Million Internet Users & 44 Million Smartphone Subscribers: Report

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