It appears that Google has put its SMS Channels service in cold storage: I was just checking MediaNama's SMS Channel, and noticed that the services have been suspended. Why? Because of a rise in Bulk SMS rates in India it appears. We're probably a few months late with this info (goes to show how often we check our SMS channel subscription state), because it found a mention in the comments here in November last year, but we just thought it's worth a mention that the service has been discontinued. This is the second service that Google has paused (really?) or discontinued in India: It shut down its voice search business back in April 2012. Of course, the SMS channels do not deliver to the Do Not Call subscribers in India, so I haven't received a message in years. We had 794 subscribers, but we're not sure of how many of them were actually receiving SMS' because many might have been on the DND registry. What's a little surprising is the indication that it is due to an increase in costs. The Indian telecom regulator had added a charge of Rs 0.05 for promotional SMS, which meant that you could probably send around 900 SMS' for $1, but expand that across thousand of content sites and hundreds of thousands, if not millions of messages, I guess it does add up. However, we're not sure if content SMS via Google would be treated as promotional messages. So what pushed Bulk SMS charges…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...