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Updated: News Digest: TechZone, DigiVive, GupShup, Flytxt & Vserv


Mobile VAS provider TechZone has officially inked a tie-up with the news channel India TV to serve as its technology partner, reports IndiaBlooms.

While the deal period or the financial details of the partnership were not disclosed, Techzone said that IndiaTV will be using its short code 56060 to conduct on-air polls, contests and other audience interaction initiatives. The channel will also offer a branded WAP portal featuring video content from its catalogue.

The company claimed that the service has received more than 80,000 hits in less than a month since its launch.

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B2B mobile value added services company DigiVive has partnered with Videocon Mobiles to preload its mobile TV app nexGTv in Videocon’s VT71 and Videocon VT10 Android tablets. The company says that through this application, users can view over 100 live television channels and video on demand content along with nexGTv’s recently launched music channel.

DigiVive claims that nexGTv currently has 8.5 million users and it clocks around  20,000 downloads every day. nexGTv is currently available on iOS, Android, BlackBerry and Nokia phones.

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After launching its Android app in August last year, GupShup has now extended its GupShup messenger app to other platforms like iOS, BlackBerry and the web. These apps are identical to its Android app in terms of features i.e. it has a public section, which showcases all public messages from the groups/topics that the user has subscribed to and a private section which allows users to have private conversation with their friends. It also features an activity feed which provides users with updates of all recent activity happening within the app. More on that here.

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Mobile marketing firm Flytxt has launched a mobile ad marketplace called mADmart in Bangladesh, which aims to allow operators offer ad inventory and precise consumer insights to brands and ad agencies to engage potential customers on the mobile platform. The company has partnered with the Bangladeshi telco Robi (an Axiata company) for this initiative and the platform is powered by Flytxt’s mobile advertising platform QREDA.

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Mobile Advertising firm Vserv.mobi has partnered with a cross-platform app development service Marmalade to allow Marmalade’s developers monetize their apps through Vserv’s AppWrapper platform. Last month, Vserv had launched a mobile advertising solution called AudiencePro, which leverages telecom operator data to provide better targeting to advertisers. The company had tied up with India’s largest telecom operator Bharti Airtel as its first telecom partner for this initiative.

Corrigendum: This digest previously contained a note stating that BigFlix had expanded its relationship with Disney to include 350 titles. BigFlix’s PR agency, which shared this information with us now informs us that they had made a mistake, and the older deal, which we had reported here last month, with 140 titles is what continues.