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JustEat CEO Ritesh Dwivedy On Home Delivery Business, Partnerships And Mobile Strategy

Food ordering website JustEat.in was originally started in 2006 as Hungry Zone in Bangalore by Ritesh Dwivedy and in 2011, UK-based online takeway ordering service Justeat acquired 60% stake in Hungry Zone and the company was rebranded as JustEat India. Currently, Justeat has a team of around 100 people with the main team (including support, tech and marketing) located in Bangalore and sales teams in Mumbai and Delhi, consisting of about 10 people each. The company allows consumers book tables and order food, via their website, mobile site or phone and has partnerships with around 2500 restaurants in 3 cities – Delhi NCR, Mumbai, and Bangalore. It also has partnerships with chains like Pizza Corner and U.S Pizza among others due to which JustEat is also present in cities like Chennai, Pune and Hyderabad. The company claims that it has processed about 12 lakh orders from 4 lakh unique customers till now, with highest number of home delivery orders coming from Bangalore. Going forward, it plans to open full scale operations in Chennai or Pune and launch iOS, Android and Symbian mobile apps, with feature phones apps coming later. In the first part of our interaction with Ritesh Dwivedy, Hungry Zone Founder and the present CEO of Justeat India, he talks to us about home delivery and table reservation business, partnerships and technologies used in JustEat: Home Delivery and Table Reservation Business MediaNama: How many orders do you get in a day for home delivery? JustEat: I will not be able to tell you exact figure on daily basis but the monthly figure…

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