Hungama Digital Media‘s ArtistAloud.com, a digital platform for artists that provides access to consumers to unreleased music for sampling, has launched its service on WAP, Desktop and Voice platforms.
The company had previously launched a revamped website in March 2012, and was built using HTML5, thereby making it accessible across all devices including PCs, mobile smart phone, tablets and connected televisions. It had then stated its plans to extend the service across various platforms like WAP, IVR, Apps and social media.
ArtistAloud has partnered with Intel to launch a desktop app, that allows users to stream and download music from ArtistAloud.com. The company says that users can search for music, artists and video on the app based on language and genre or make use of the radio feature to play random songs. However we weren’t able to try out the app since Intel AppUp app itself continuously hung on our computer. (We tried it on a computer running Windows 7).
The app also apparently features a premium feature called M Zone, which allows users to create and share their own custom playlists, and view geo-tagged music events, which can be shared with their friends. While the ArtistAloud app itself is free to download, users will have to pay $0.99 to avail the M Zone service.
ArtistAloud has also partnered with Vodafone, Uninor and MTS to allow them offer this service to their respective subscribers. To access ArtistAloud’s music on phone, Vodafone, Uninor and MTS users will have to dial 5464611 on their mobile devices and the service will be charged at Rs 30 per month to subscribe to the service.
While the release mentions that this service is available on DTH, ArtistAloud has informed Medianama that it is still in talks with DTH operators and and the service is not available on DTH platform yet. The company noted it will be offering this service on a subscription basis, but didn’t disclose any specific details regarding this.
Another music company that promotes independent artists, Only Much Louder (OML), had raised funding in 2012 from the Chernin Group’s Asia-based media firm CA Media and Zodius, an investor and operator of digital media, commerce and services companies. In July 2012, OML’s music streaming and discovery platform focused on independent music NH7.in had tied up with Indian e-commerce major, Flipkart to launch a digital music store featuring independent music, on Flipkart’s Flyte digital store.
In January 2013, Ping Digital Broadcast, an Internet HD videos broadcasting network, had inked a joint venture with OKListen to launch a digital music channel - India Music Network (IMN TV). The channel showcased original music, melodies, and compositions from independent musicians and artists. As per the agreement, OK Listen provides a platform for artists to sell their music, IMN TV was expected to shoot the video and promote it on its YouTube channel.