Spuul.com, the streaming service that offers Indian movies and TV shows online, has tied up with Yash Raj Films (YRF) to make the studio’s movies available on the website.

Content & Platform: YRF’s movie catalog includes movies like Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Dhoom and Band Baaja Baaraat, among others. Apart from that it also includes recent movies such as Ek Tha Tiger, Ishaqzade, etc. Spuul users can access the content catalog on iOS devices including iPhone, iPad and iPod Touch and from the website at www.spuul.com. Spuul also intends to allow users to watch these movies across various platforms including computers, mobile devices, connected TVs and game consoles.

Spuul currently works on an ad-supported freemium model.  It offers a combination of free content and premium content, available for a flat subscription fee of $4.99/month. It also offers users to subscribe to a single movie priced at $0.99 to $2.99 per movie.

When it comes to video streaming startups, the firm which offers a wide variety of content to users might win the race. However, we believe it’s just a start and video streaming sites should focus on building their content catalog.

Launched in 2010, Spuul was started by Sudesh Iyer (previously the director of World Media Group and founder of Sony Entertainment TV in India) and S. Mohan (founder of Accellion, buUuk, and several other technology and venture companies). Spuul joins the expanding list of services that offer south Asian/ Indian content to expats, through the internet and connected devices including Verismo’s Mela, Malayalam IPTV and Eros Now. However, the service is available internationally and not restricted to particular territories.

Other players: Eros International’s Eros Now offers online streaming service for $4.99/month which has been reduced to $2.99/month possibly as an introductory offer, although we assume the movie catalog will be limited to only Eros’s entire film catalog. Verismo’s Mela also offers a similar VoD service, through its iPad and Roku apps for a monthly subscription of $4.99. YouTube also offers movie rentals in the US.

Apart from that, Reliance ADA Group owned online video content service provider, BigFlix also offers full length Bollywood movies. Rajshri Media, the Internet and Mobile arm of Bollywood production house Rajshri Films, offers their movies on YouTube for free supported by YouTube ads.