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Online Phone Directory Service TrueCaller Clocks 10 Million Users; Issues

Sweden-based global phone directory service TrueCaller claims to have clocked10 million users across 128 countries, since its inception in 2009. What's particularly interesting is that TrueCaller claims that majority of its users are from India, as indicated by a GigaOm article, although there is no specific information on the number of users in India. An ET report suggests that the company had 1.6 million users in India as of June 2012, and accounted for nearly half its user base, and with the base growing to 10 million in the last seven months, we wonder how many of these are Indian. The service is currently available as a web app and offers free mobile apps for iOS, Android, Symbian (S60 / S40), BlackBerry and Windows Phone platforms. How Does It Work? TrueCaller allows users to look up for anonymous mobile and landline numbers on the web or on their Internet-enabled mobile phone and browse through contact information of the owner of that mobile or landline number. Besides this, it also allows users to view caller ID information of the current caller, block unwanted calls and connect their Facebook or LinkedIn account to view the latest messages from their connections. How Does It Source Data? As per the company FAQs, TrueCaller sources this data by partnering with various white and yellow pages globally. In addition to this, it also offers a service called 'Enhanced Search', which allows users to upload their entire phonebook to the service, thereby crowd-sourcing the contact data from these phonebooks. While the company…

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