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Nazara Acquires Djuzz & MyGamma From BuzzCity

Update: We missed this earlier: Startup Central had reported that BuzzCity's founders bought stake back from Naspers. Thanks for the headsup @wpruvot Exclusive: Djuzz, the BuzzCity owned mobile games and applications portal, which was supposed to be shuttered by December 31, 2012, has been acquired by mobile games company Nazara Technolgoes*(Hat tip - Deepak Abbot). In addition to this, the company has acquired BuzzCity's mobile social networking property MyGamma, with around 4 million monthly unique users. BuzzCity plans to focus on its mobile advertising service, and was shutting down Djuzz. Nazara Founder and CEO Nitish Mittersain told MediaNama that they are building a "GCity gaming network", looking to attract consumers with free content, and will use freemium models for monetization. "60% of MyGamma and Djuzz users are from India, and we get a headstart with the userbase." Djuzz has sent an email to its partners, informing them that Nazara is planning to continue providing the service. It provides advertising supported games for free to users, and was launched in February 2010. Some of its partners include Adidas, Reebok, Cellufun, Digital Chocolate, EA Mobile, Fring, Hungama, Nazara, Indiagames, IGFun (Indiagames’s International arm), and Playfon among others. In March 2012, BuzzCity had claimed that Djuzz had hosted 19,000 games by the end of 2011, with 90 million app downloads during the year, of which 48.6 million app downloads were games. Nazara had been particularly successful among these, clocking 1.5 million downloads across 5 titles, while its competitor Indiagames had recorded 857,298 downloads across 3 titles, and IGfun recorded 1.74 million downloads across 4 titles. Among International…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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