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MapmyIndia Targets Govt & Defence With Emergency Response Solution Mappls SafeWorld



MapMyIndia, a maps and Geographical Information Systems company has launched Mappls SafeWorld, its emergency response enterprise solutions division, which will offer maps based solutions to Indian government agencies and private sector companies. The solution uses MapmyIndia’s 3D map data, claims to have integrated software to match call taking, fleet monitoring, dispatch and communication workflow for emergency responders, GPS tracking and navigation devices to assist the driver in reaching the incident, down to house level, and the ability to integrate CCTV surveillance, communication infrastructure and workflow. The company will target Police, Fire & Ambulance, Homeland Security, Counter-Terrorism and Defence establishments with these solutions.

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Given that India is increasingly becoming paranoid about tracking and monitoring – we had reported in 2011 about a home ministry tender for security solutions, which wants to enable tracking of individuals making phone calls down to 50 meters, and the push coming in from the Indian government for sharpening location awareness of mobile phone users, the opportunity is clear and present. Looking at this, Reliance Industries also tied up with Siemens for homeland security solutions, probably keeping in mind their 4G infrastructure rollout plans, but like everyone else in this domain, they will need map data, which MapMyIndia has. This is a segment which other maps providers, including TomTom and NAVTEQ will be eyeing.

As an example, MapMyIndia says that its solution will allow a city’s police department to accurately identify on a digital map the address given by the distress caller, automatically identify the nearest (jurisdiction) police station and nearest available and appropriate vehicle (PCR van / 2-wheeler) from where the incident has been reported, provide automatic communication of the GPS coordinates of the incident to the responding vehicle, GPS navigation of the vehicle to the incident site, using house and building level navigation, real time control room monitoring of incident to successful closure, monitor and transparently share statistics with the government and citizens about whether police vehicles and personnel are patrolling assigned routes/locations at assigned times, and also the turn-around-times to ensure rapid and effective response to crime and emergencies. So big brother will be watching itself?

Enterprise Solutions

Apart from the security solutions business,  MapMyIndia has also launched Mappls VibrantWorld (what is it with these cheesy names?) for providing GIS solutions to enterprises in segments such as FMCG, Retail & BFSI, Telecom & Infrastructure, Transportation & Logistics (which have been around for a while), Urban & Rural Development, Utilities, Oil & Gas, Travel & Tourism.

MapMyIndia is backed by KPCB, Sherpalo Ventures, Nexus Capital, Qualcomm Ventures.

Also read: What has changed in the LBS space in India (2011)