IndiaCast, the content asset monetization joint venture between TV18 and Viacom18, has formed a joint venture with UGBL, a DisneyUTV group company for aggregation and wholesale distribution business of TV channels in India, according to a BSE filing.
The joint venture will distribute 35 TV channels from the TV18, Viacom18, Disney UTV, Eenadu Group and A+E Networks|TV18 to Cable, DTH and HITS platforms in India. Anuj Gandhi, CEO – IndiaCast , will manage the joint venture.
In June 2012, TV18 and Viacom18 had formed a 50:50 JV, Indiacast, to distribute 26 channels. The new JV is a step-down joint venture and is a 74:26 JV between IndiaCast and Disney UTV. Since TV18 also holds 50% stake in Viacom18, its effective economic interest in IndiaCast is 75% and about 56% in the new venture. UGBL will hold about 26%, while Viacom18 will hold 18% in the new venture.
Channels included in new venture:
A total of 35 channels are included:
TV18 Group – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat.
Viacom18 – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen – and Viacom18 Motion
A+E Networks | TV18 – History TV18
Eenadu Group – ETV Bangla, ETV Marathi, ETV Kannada, ETV Gujarati, ETV Oriya, ETV UP, ETV Bihar, ETV Urdu, ETV Rajasthan and ETV MP, ETV and ETV2
UGBL – Bindass, UTV World Movies, and UTV Action Telugu, UTV Stars, and UTV Action.
(Update) DisneyUTV – Disney Channel, Disney XD, Disney Junior, Hungama, Bindass, UTV Stars, UTV Movies, UTV Action and UTV World Movies.
Previously, Indiacast had inked a deal with Ditto TV, the online TV subscription service from Zee New Media, following which Ditto TV will get access to IndiaCast’s content from 19 television channels, including 12 regional channels, five news channels, one entertainment channel and one music channel, for its online streaming service and video on demand services on mobile phones, tablets, PCs, entertainment boxes and connected TVs.
Update: We have updated the post with channels offered by DisneyUTV to the deal. UTVgroup.com needs to update its website.