Where will the growth come from? Neeraj Roy, Managing Director and CEO of Hungama Digital Media Entertainment: 5-6 key segments which will drive consumption: Entertainment has always been a key driver of media, but I don't think it will stop there. Education and tablets will be a big driver. I believe we will find healthcare, and commerce; the economy could be in the range of $5-6 billion just in terms of price. Umesh Kulkarni, Founder of Eterno Infotech, Newshunt: Mobile Internet users are crossing desktop subscribers. This is just 10%. A large part of the growth will be non-urban. The Mobile Internet is bringing new users. These two things, coupled together, and vernacular content will be a key demand, which will drive the mobile Internet. There are lots of ecosystem changes happening. Jonathan Bill, SVP Business Development and Innovation at Vodafone India: NewsHunt is the best example of a vernacular product. Vishal Maheshwari, Senior Director & Head of Sales, Yahoo India : Some of the things that have worked for Yahoo India- Being device agnostic, shortcuts are a walk off a steep cliff, being use case specific, speed, cost of access, personalization via data and platforms. one size does not fill all, serendipitous discovery for content consumption. Strategic partnerships with telecom operators, the chipset (we have a deal with Mediatek, which helps take care of discovery on the device). Training has to be conducted for the editorial staff, who are used to formatting content for larger screens. Personalization is key because the mobile still…
