Ibibo, the flagship brand of Naspers and TenCent owned company, MIH India/ Ibibo Group, which started as a social network, and pivoted to a gaming network, is now just a corporate gateway page showcasing the company's various products including gaming, Tradus, its online marketplace, GoIbibo, the online travel agent, PayU, the company's payment gateway, automotive focused site Gaadi.com, ad network Ibibo Ads (formerly AdWinks), and mobile messenger service, WeChat. Hat-Tip: Deepak Abbot. It also appears that Ibibo now features its other offerings including the social network part, mail, sawaal and SMS communities on the gaming site Games. Ibibo.com at the footer. We'd expect the company to halt these services in the near future, as it appears that it's focusing majorly on its mainstream web products including the complete suit of products from Naspers and Tencent, outside the Ibibo branding, and Games from the Ibibo stable. Social & Community products DoA: As we had pointed out in one of our earlier posts, one of the reasons for Ibibo changing its focus from social could be the fact that social networking sites like Twitter and Facebook in particular, have achieved tremendous growth in terms of users and have become much more relevant to advertisers as social platforms. We’ve seen other potential social networks make changes – BigAdda tried becoming an e-commerce venture, and MingleBox became an educational site. In case of ibibo, it is perhaps that after spending many years and – we assume – a lot of money trying several different services (remember the blogger hunts…
