Network18 owned Homeshop18 has launched a virtual wall named 'Scan N Shop' at the Terminal 3 (T3) domestic side of New Delhi’s-IGI Airport (IGIA). The virtual wall offers consumers the ability to order by scanning the QR code displayed against each item or over the phone at the call center. How this works: For this, consumers will need to download and install a QR code scanner on their phone. The QR code scanner is built-in within the Homeshop18's iOS app. For Blackberry, the BBM QR code scanner can be used. Once scanner is installed on the phone, consumers need to scan the QR Code displayed against each product, and then customer will be displayed Product details on Homeshop18 mobile website on their mobile browser. Users will then have to click on the Buy Now link and follow the Checkout process to complete the order. The Scan N Shop method currently only offers ability to pay via Cash On Delivery. However, HS18 claims that it will integrate other methods of payment in future. Apart from that, users can also call Homeshop18’s dedicated call center to book an order. The details of the call center number will be displayed on a user's mobile after scanning the QR Code. The virtual shopping wall will include products like consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, perfumes, among others. Recently, we have seen companies adopting more technology oriented methods to promote their product. Out of which, QR and Augmented Reality remains the top favorite. Recently, Mobile advertising solutions…
