Smile Interactive's lifestyle e-commerce venture, Freecultr has launched its first digital pop-out concept store in Delhi. The company said that the store will be situated in DLF Promenade mall, Vasant Kunj and will open for around 45 days starting from December 15, 2012 to February 3, 2013. What will it offer? Freecultr says that the store will showcase merchandise from men's and women's lifestyle apparel and enable consumers to touch and feel the products, try out products from various categories showcased and place online orders directly from the store. The company is currently offering free shipping on these products and claims to deliver them within 24 hours. According to Freecultr's website, the store will allow consumers to pay through various payment modes like credit & debit cards and cash on delivery. Interestingly, we also noticed a question put up on the site, asking consumers for a preferable city for its next installation, indicating that the company is planning to roll out this digital pop-out store installation to other cities in the future. The company also noted that each installation will be open for 45 days, which is significantly longer than regular pop-up stores set up by retail brands. Our Take From the looks of it, this initiative seems to be a branding and promotion exercise for Freecultr, enabling them to reach out to consumers directly and engage with them to increase its brand presence, specially among consumers who are wary of shopping online, as they'll be able to identify a physical…
