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CA Media Acquires Minority Stake In Graphic India; Appoints Sharad Devarajan As CEO


CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG) has acquired a large non controlling stake in Graphic India, a comic book and animation company. Graphic India will now be jointly owned by Liquid Comics and CA Media. The company has also appointed Sharad Devaranjan as CEO of Graphic India. He will also remain Executive Chairman of Liquid Comics.

In November 2010, The Chernin Group had launched CA Media, a company that was to “strategically build, manage, and operate media, entertainment, and technology businesses in Asia”, with a specific initial focus on India, China and Indonesia. Previously, CA Media had invested in Only Much Louder (OML), a media company which targets youth market through various entertainment properties including music festivals (NH7), television and web-based content.

Launched in 2011 by Sharad Devarajan, Gotham Chopra and Suresh Seetharaman as a subsidiary of U.S based comic book company Liquid Comics, Graphic India is known for their mythological and superhero characters targeted towards the Indian youth. It also creates animated series, comic books, and associated media content. The company says that it will distribute its content across mobile and online devices, both within India and worldwide through its own digital platform as well as through distribution partners. As a part of the investment, CA Media will partner with Graphic India to create franchises for Graphic’s characters through multiple media within the Indian entertainment ecosystem.

 Content

Graphic India will be releasing new digital content comic books previously published by Liquid Comics, including:
- Devi, which is a story of an immortal goddess reincarnated as a young woman in the fictional Indian city of Sitapur, charged with using her super-heroic powers to save her city from demons and monsters.
- The Sadhu, which is story about a British colonial soldier who becomes trained by the Indian mystics known as Sadhus and uses his newfound abilities for justice and currently being developed as a theatrical live-action film in Hollywood.
- Ramayan 3392AD, a futuristic epic inspired by the classical Ramayana myth and currently being developed as a theatrical live-action film in Hollywood with Mandalay Entertainment.

Apart from that, Graphic India has previously partnered with POW! Entertainment and Stan Lee to create his superhero for the Indian market, Chakra The Invincible. The story centers on Mumbai teenager Raju Rai, who develops a technology-enhanced suit that activates the mystical chakras of the body, unleashing newfound abilities and powers. Lee will be collaborating with a team of leading Indian artists and creators to bring the new superhero to animation and comic books.

Other Developments: Future Group CEO, Kishore Biyani had talked about his plans to take Amar Chitra Katha comics to the digital platform in the form of animation, short films or e-books.

Geodesic, which acquired children’s magazine Chandamama in 2007, had gone digital bylaunching its website between 2008-2009 in in 5 Indian languages – Marathi (named Chandoba), Kannada ,Tamil (Ambulimama),  Hindi and Telugu versions. In 2011, Chandamama also launched its magazine on the iOS platform, with a universal (iPad/iPhone) app, that lets users buy and download the magazine’s monthly issue, and read it on their tablets, mobile phones or iPods.

In March 2011,  Indian War Comics had released their comic series in the ebook format, for the iPad. Priced at $1.99, the books available include “Braveheart of Mumbai – 26/11″, based on Major Sandeep Unnikrishnan, a Major in the Indian Army and a part of the NSG; “The True Maratha”, based on the story of Col. N. J Nair, and “Yeh Dil Maange More” based on Kargil war hero Capt. Vikram Batra.

More recently, in July 2012, Mogae Digital launched Talking Comics on Tata Sky’s DTH (Direct to home) service. The Talking Comics were made available via Tata Sky’s Active Wizkids service and  promoted by the DTH operator on its Channel no. 100, the default channel that viewers see when they switch on their Tata Sky set top box.