It looks like Apple had a great holiday quarter: total revenues of $54.5 billion for the quarter ending December 31, 2012, up 52% from $36 billion revenues in the previous quarter and up 18% from $46.3 billion revenues in the same quarter last year. Its also worth noting that Apple has taken 13 weeks into account for the current quarter as compared to 14 weeks in Q1-FY12. Apple’s financial year begins in October.
The company has posted a net profit of $13.1 billion for the quarter, a significant 37.4% growth from $8.2 billion in the previous quarter and marginally up from $13.06 billion in the same quarter last year.
Device Sales: iPhone and iPad increase while iPod and Mac decline
iPhone: Apple has sold 47.8 million iPhones during the quarter, up 29% from 37.04 million iPhones in the same quarter last year (Q1-FY12). Apple had reported 26.9 million iPhone sales in the previous quarter. Its worth noting that Apple had aggressively rolled out iPhone 5 in several markets including India during the quarter, as compared to the previous iPhone generations. Apple rolled out iPhone 5 to more than 50 countries in December and currently offers iPhone 5 in more than 100 countries.
iPad: Apple has sold 22.9 million iPads during the quarter, up from 15.43 million iPads in Q1-FY12. The company had reported 14 million iPad sales in the previous quarter. Note that this includes sales from both regular iPad and iPad Mini and the company hasn’t provided any breakup for the same. Similar to iPhone 5, Apple has aggressively rolled out iPad Mini and the 4th gen iPad to several markets and currently offers both these tablets in more than 100 countries worldwide including India.
iPod: Apple has sold 12.7 million iPods during the quarter, a decline from 15.4 million iPods in Q1-FY12 and 5.3 million iPods in the previous quarter.
Macs: Apple has sold 4.1 million Macs during the quarter, down from 5.2 million Macs in Q1-FY12 and 4.9 million Macs in the previous quarter.
Software Sales: Apple has generated $3.69 billion revenue from software sales for the quarter, up 22.2% from $3.02 billion revenue in Q1-FY12 and up from $3.5 billion revenue in the previous quarter. Note that this includes revenues from sales on the iTunes Store, the App Store, the Mac App Store, and the iBookstore, and revenue from sales of AppleCare, licensing and other services.
Accessories – Apple has reported $1.83 billion revenue from accessories for the quarter, up from $1.47 billion revenue in Q1-FY12 and $1.26 billion revenue in the previous quarter. Note that this includes revenues from sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.
Need To Know
- Gross Margin stood at 38.6% as compared to 44.7% in the same quarter last year and 40% in the previous quarter.
- International sales accounted for 61% of Apple sales during the quarter.
- Apple sold 75 million iOS devices during the quarter including 47.8 million iPhones and 22.9 million iPads, indicating that it sold 4.3 million iPod Touch devices during the quarter.
- For the forthcoming quarter, Apple has given a guidance of $41 billion – $43 billion revenue.