Google-owned video sharing site YouTube has released its annual analysis of the top trending videos, most subscribed YouTube channels and most watched songs, TV shows and movie trailers, called YouTube Rewind 2012.
The company stated that it has compiled the top trending video list based on the total number of views generated by the video along shares, searches, likes and responses received by it. As for the top channels list, YouTube stated that the list was compiled based on the total subscriber growth generated by these channels along with account views, reach and engagement. Here are some of India-specific trends mentioned in YouTube Rewind 2012:
Top Trending YouTube Videos
If we look at the list of top trending YouTube videos, one can easily notice that Bollywood continues to rule the country, with seven of the top ten videos being Bollywood-related, with two spots taken by music artists and the remaining lone spot taken by International music. However, the company didn’t offer any break-up of Indian viewership for these videos.
Brown Rang song from the music artist Honey Singh was the top trending YouTube video in India, while High Heels song from the same artist and Jaz Dhami stood at fourth place. The popular song Gangnam Style from the Korean popstar Psy stood at second place, while it emerged as the top trending video globally.
The remaining places in the list were taken by Bollywood songs and trailers which include Mashallah from Ek Tha Tiger movie, Tumhi Ho Bandhu from Cocktail movie, Jab Tak Hai Jaan movie trailer, Yeh Jism from Jism 2 movie, Saans from Jab Tak Hai Jaan, Daaru Desi from Cocktail and Chinta Ta Ta Chita Chita from Rowdy Rathore.
Most Subscribed Channels
The list of most subscribed channels had a mixture of production studios like T-Series, YRF (Yash Raj Films) and Eros Entertainment among others and television channels & shows like SET (Sony Entertainment Television) India, MTV Roadies and Maa TV among others.
T-Series was the most subscribed channel in 2012, followed by SET India in the second place and YRF (Yash Raj Films) in the third place. Others in the list include Eros Entertainment, Rajshri, Teluguone, Sony Music India, MTV Roadies and Maatv respectively.
Most Watched Songs
The list of most watched songs was almost identical to the list of most watched videos mentioned above, with the only additions being ‘Abhi Abhi’ song from Jism 2 at eight place, Ishq Wala Love song from the Student of the Year at ninth place and Challa song from Jab Tak Hain Jaan taking the final place in the list.
Most Watched TV Shows
SET India’s Bade Acche Lagte Hai was the most watched television show in 2012, followed by Sab TV’s Taarak Mehta Ka Ooltah Chashmah in the second place and SET India’s Kahani Comedy Circus Ki in the third place.
Other Television shows in the list include SET India’s Crime Patrol in fourth place, CID in sixth place and Adaalat in the ninth place; Life OK’s Devon Ke Dev Mahadev in fifth place and Sab TV’s FIR in the tenth place. Foreign shows like Movie Night and Totally Sketch Originals also made it to the list at the seventh and eight place respectively.
Earlier in the year, YouTube had revamped its TV shows page and had partnered with major Indian broadcasters like SET India, Colors, ImagineTV, Star India, and VikatanTV to offer television shows on the platform. The company had claimed that it was offering more than 19,000 full episodes of 300 programs in six different languages through this destination, as of March 2012.
Most Watched Movie Trailers
While the trend was started last year, we noticed that a majority of movie productions studios releasing the trailers of their upcoming movies on YouTube this year. We believe it is due to the communal nature of social networks and user’s inclination to share things they find interesting, thereby providing a wider audience to the trailer.
YouTube stated that Jab Tak Hai Jaan movie trailer was the most watched movie trailer this year, followed by Ek Tha Tiger trailer in the second place and Heroine trailer in the third place. Other movie trailers in the list include Cocktail, Talaash, Khiladi 786, Son of Sardaar, Rowdy Rathore, Hate Story and Raaz 3.
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