The Times of India Group, has launched an Augmented Reality application, christened Times Alive, it's second augmented reality app launch this year. Alive allows readers of the newspaper to interact with a print medium, and get access to rich media content, such as videos, photos, and polls. The company claims that the app has been downloaded 250,000 times leading to 300,000 leads on a single day. The app is available on smartphone platforms such as Symbian, BlackBerry, Android and Apple's iOS. When one scans an image/content with alive logo, the app looks for feature points within the image and match those against a backend database and pulls up the multimedia content on their screen. Switched From TELIBrahma Alive has been launched by Times Internet in partnership with Adstuck Consulting, which has deployed its image recognition technology, but MediaNama readers might recall that, in June, Times Internet had also launched Times Intaract, an Augmented Reality app, in partnership with TELIBrahma. We noticed that the Times Intaract application has been pulled from the Android Store. In response to our query, Times Internet CEO Satyan Gajwani said that the earlier implementation of augmented reality was a pilot for advertisers only and not editorial teams, and "it was a smaller implementation with a simpler product. Since then we have invested into building a full editorial oriented platform with better functionality. " Using The App Once an user downloads the app on their smartphone, s/he can hold it up in camera mode to the image with the alive logo from any…
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