Times Internet has relaunched its social network, itimes.com, turning it into an interest focused network which allows users to create interests or follow interests of their preference, centered around different topics and content. The company mentioned that the network is focused on building communities around topics of discussion, and on curating content in addition to allow users to discover them. The site features over 5,000 interests, at the time of its launch.It also features a live leader board that crowns users as Interest Masters and Superkings, incentivising active contributions in the form of discussions, photos, videos, blogs and polls. How It Works Users can register via social networks like Facebook, Twitter, LinkedIn or Google and Yahoo accounts, and share content with friends on these networks. It also populates interests from networks to offer suggestions. Users can follow interests and post content on interests owned by other users, and even displace them to own that particular topic, or create new interests and update content related to it. The site also offers auto suggestions and tools to make their interest more relevant such as offering the option to fetch descriptions from the web, add photos from Flickr, related links, when they create an interest. Posts can be in the form of Discussions, Photos, Videos, Blogs, Street Journo posts for reporting local stories, Events and Polls. Users get floating badges for posting content and participating. The homepage features Hot interests, a feed of what users are updating on the site, trending interests, listing of the…
