Komli Mobile, a division of Komli Media has inked a sales partnership with Yoose, a Singapore headquartered, hyper-local mobile ad network. According to the company, the partnership will allow Komli to use hyper-local and rich media capabilities from Yoose for servicing its client, and deploy geo-tagging solutions for campaigns in India and South East Asia. This essentially means that Komli will be able to run location targeted campaigns - for example a brand will be able to display mobile banners to a customer who is close to the brand's outlet. Yoose' solution is independent of telecom operators. How the solution works: In the case of dynamic banners, mobile consumers who enter a geo-defined radius (this could be around a particular store, venue, street or other designated ‘hotspot’) will be shown the relevant ad for that location within mobile apps and sites which are being served by Komli and its partners. Clicking on the dynamic ads activates the campaign call to action - advertisers can deploy click to buy, call, locate, download, play video or go to landing page within a brand app or social media site. Note that Komli already has sales partnership with Facebook and Twitter. So it will be able to integrate a SoLoMo (Social – Location – Mobile) ad solution. Komli claims that the YOOSE hyper-local network will help Komli’s advertisers to tap a network reach of 1.4 billion monthly ad impressions in India alone. It also mentioned that geo-targeting enables advertisers to make good use of their mobile budgets and drive campaign…
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