Just in time to match Apple's rollout of the iTunes Store service in the Indian market, Hungama Digital Media Entertainment has officially launched the updated version of its music, movie and video content portal Hungama.com. The site has been live for almost a week though, as per the company. The major change, however, is that the updated website now allows users to stream content in addition to offer the ability to buy them. So, in a way it's joining the league of free music streaming services like Gaana.com, Saavn and Dhingana. The site has been built with HTML5, and offers a better user interface, multiple music applications and social connect options; allowing users to sign on through various social networks like Facebook, Twitter, Google Plus and receive real-time social feeds. It also offers HD quality streaming and downloading options for music and movies. Note that Hungama monetizes majorly through mobile content such as ringtones, video downloads, wallpapers, among others, and has tie-ups with all major telcos for content on operator portals. It has record deals with T- Series, YRF Music, Universal Music, EMI Warner, Ananda Audio, Lahiri Audio, JS Audio, among others, and monetises virus universal, and movie titles from studios like Yash Raj Films, T-Series, Reliance Home Video, Ananda Video, Ultra, Shemaroo, Krishna, Kavitalaya, among others. It claims to offer 2.5 million content pieces and 5,000 movies, with a user base of 20 million across all platforms, and 50,000 users paying for its movie on demand service, in India. New…
