Updated With Partnership Details From The Interaction Jewelry major Gitanjali Group has partnered with Times Internet's* Indiatimes Shopping to launch an online brand shop Gitanjalishop.com. While the terms of the partnership were not disclosed, Gitanjali Group claimed that this portal will offer jewelry from all brands of the Gitanjali group on a single platform, which includes over 500 products from the group's nine diamond jewellery brands like Asmi, D'damas, Diya, G Divas, Gili, Nakshatra, Parineeta, Sangini and World of Solitaire. Speaking with Medianama, Deepak Tulsian, Business Head, eGitanjali Ltd stated that the site went live a few weeks back and was officially launched yesterday. He informed that Indiatimes will be handling the entire operations for this site including the web interface, customer support and logistics, while Gitanjali Group will be taking care of the overall merchandising on the website. As per the partnership, Tulsian said that Gitanjali group will be getting access to Indiatimes shopping's technical expertise and customer base while Indiatimes will be receiving branding in offline media platforms. Tulsian said that the Gitanjali group has previously worked with several eCommerce players like Myntra, eBay and Jabong but the Indiatimes partnership is a strategic one and this store will offer the highest number of products among all its partners and will be exclusively used to promote Gitanjali products. Homepage: When we checked, we noticed that the site was offering various types of jewelry like Rings (Diamond, Solitaire, Pearl, Silver and Gemstone), Earrings (Gold, Pearl, Gemstone, Hoop, and Diamond Stud), Pendants (Diamond, Gemstone, Solitaire,Pearl and…
